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  • Danielle Hayden



I recently watched a documentary about the font Helvetica. I had no idea that it was ubiquitous. Everything from our income tax forms to the shows The Office and Jackass to Urban Outfitters to all the logos you see in this post (and more) use it. It was cool to learn about the history of it and other things about typography on a more general level, like its grunge subculture and how some people see font choice as a form of personal expression, much like one's clothing choice would be. A lot of big names in the typography world were interviewed, and the opinions about Helvetica ranged from praise and borderline obsession to abject hatred of the font. It can get pretty serious.



As I've mentioned on this blog before, I've become more interested in learning about typography over the past year. I do not intend to create fonts/typefaces myself, but I've learned some interesting things and the field is a lot more complex than you might think. I've loved words my whole life but only in recent history did I give a considerable amount of time to things like ascenders and descenders; joints and vertices and the like. The spacing between each letter; the arc of stem; the peculiar and particular shape of There's even a term called a 'crotch' that I just learned today when I googled typographic terms and smirked at with a rather juvenile sense of humor.


This documentary was obviously about one specific font, but it reminded me that there are so many things that we use all the time that most of us don't give a second thought about. When it comes to fonts, I maybe we might weigh serif vs. sans serif, or perhaps decide between Arial or Times New Roman for an essay (and in my case also wonder why the fuck Microsoft Word decided to start using Calibri as the default for documents). But we probably don't think of the very nuanced design process that went into each stroke, each curve of the letters we are typing. This is the case for many subjects; every subject, in fact. There is a whole universe of information. And sometimes the more I learn, the more ignorant I feel.








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  • Danielle Hayden

"April is the cruelest month" -T.S Eliot, "The Waste Land"

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  • Danielle Hayden

I was all plug and spark, a flick of a wrist and perfect pitch, all passion and promise.


Now I am surrender and slack, all weary black dog and beaten, waiting for the end. A lemon bitten


not juiced, the sour delivered direct. Seeds stuck in my teeth. This is the feast


of the browbeaten. It took a lot to snuff that fire, but this world has hushed me to ember.


My body tenses in fight or flight. Joy used to be my companion. Sad now how much it startles.


-Donna Vorreyer






Vorreyer is one of my favorite contemporary poets. I hope to introduce more people to her work.

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